MISSION & VISION
- To strengthen our Research & Development capabilities and live up to industry expectation of a strong leadership, innovation and product creativity.
- To consistently develop our brands, communication tool mix, and marketing efforts to ensure adherence to high integrity and prestige protecting the public trust and employee confidence.
- To encourage entrepreneurship by extending business opportunities to Filipinos here and abroad.
- To strengthen trade partnership through viable policies, marketing promotions, and goodwill.
- To protect our consumers from misleading notions about beauty and skin care by advocating only truthful facts, safety, and product excellence.
- To motivate our employees to recognize their strength, assist them in reaching their full potential and compensate them for their valuable and active participation in reaching our goals.
- We envision our market leadership to be recognized locally and internationally for excellent and innovative natural skin care products.
- We seek to see our respectability extending beyond product benefits, but rather bring to mind amongst our consumer public a positive brand experience totally unique to our brands.
- To be recognized by our trade partners locally and internationally for best business practices and as an established organization putting premium on integrity, values and traditions.
- To remain as a brand of choice in natural, effective and safe skin care.